Application Development for Event Management Company
"We wanted to be independent, we do not want to rely on any third party for our revenue, we know our work is some of the best out there, and we don’t want any third party eating out our revenue just because they have a platform that allows our customer to book tickets easily, even we can do that."
Overview
How ItOne helped one of the leading event management companies to improve its IT
operations and built its independent app.
About Client
Our Client is one of the leading event management companies; the company carries out various events like singing, dancing, etc., in all parts of India.
The Company used to face significant challenges due to not having its own platform where itcou ld connect with consumers, sell tickets and improve its brand perception. The company used a third-party platform to host its events. This reduced their profit as a significant chunk of revenue (8% – 14%) was taken by the aggregator as a commission.
Â
Strategy & Goals
The goal of ItOne was very clear in helping the client become independent.
The primary way this could be achieved was to ensure that the client could host shows on its
own platform. So this would not only reduce the reliability of the client on third-party
aggregators but, at the same time, would significantly contribute to increasing revenue and
having a critical differentiating factor that would help the client to stand out from the rest of
its competitors.
Substantial Benefits And Outcomes
Boost Customer Loyalty
Having an independent app helped the client create a brand presence and identify an exclusive club of the loyal customer base. This created an accessible database of people that gave feedback and suggestions and helped the client improve themself.
Create a Niche Market
Customers often tend to remember the platform rather than the channel when booking via an aggregator. Having an independent app helps in brand recall. Giving the client advantage of introducing loyalty programs or a point system that leads to repeat customers.
Save a Revenue Share of 8-14%
The aggregators currently charge between 8-14% of revenue. These include platform charges, taxes, and their service charges. Sometimes these accumulative charges end up being counterproductive, especially on small events reducing the already bleak profit margins. The money saved can be re-invested in building a more substantial brand presence.
Partnership with other Brands
The app allows clients to onboard other brands as well who can host their events there so that people can purchase tickets for other brands' events too. This generated more income streams for the client by getting sponsors and buying and selling tickets for other brands' events.
Significant Challenges
There was a greater dependency on third-party aggregators
8%-14% of the revenue was charged by aggregators as commission
Solution Implemented
Having an independent app helped the client create a brand recall and have complete control over customer experience.
Having its app allowed the client to bypass aggregators and save its profit; the money saved can be re-invested in building a more substantial brand presence.
Witness the power of leading edge technology with our proven, workload optimized best IT solutions & services that are scalable, resilient, and yet cost-effective.
Being associated with our tech partners, we assure to provide well-integrated solutions to assist organizations with proactive monitoring of their whole IT infrastructure.
Who We Are
ITOne Infotech headquartered in Pune is an entity of One Group of Companies. We are a one-stop destination for all your ITSM needs, envisioned to rank as a top managed service provider with global footprints.
Supported Industries
Address
Kundan Bhavan, Kundan Nagar, Mumbai-Pune Road, Dapodi, Pune 411021 Maharashtra (IN)
- Kundan Bhavan, Kundan Nagar, Mumbai-Pune Road, Dapodi, Pune 411021 Maharashtra (IN)
- +91-7020338633
- info@itoneinfotech.com
